Wednesday, April 25, 2012

Designer Anuradha Ramam takes Indian weaves to San Francisco


Designer Anuradha Ramam takes Indian weaves to San Francisco


Designer Anuradha Ramam, who is known for her contemporary Ikat & Kantha sarees, will be showcasing her collection of rare Ikat weaves to an entire new audience of Indian handloom enthusiasts in San Francisco, on 14th April over a fashion show.

Anuradha Ramam, whose clientele boasts of strong names like Kiron Kher, Dolly Thakore, Bubbles Sabharwal, Lushin Dubey, Brinda Karat, Radhika Roy etc will be showcasing a collection of handwoven sarees, kantha sarees embedded with mirror work, stoles which are handblocked, woven & embroidered and tunics, specially created for NRI’s and American clientele. The collection offers ‘tradition with a contemporary touch’.

Specially designed keeping in mind the western sensibilities, Anuradha has fused Ikat weave with Kantha embroidery in the most beautiful form, with everything handwoven. The colours and weave varies with every batch, making each and every end product unique and exclusive. The collection is a riot of colours and captures the rustic appeal with lots of mirror work.

“I am very contented to see that Indian handloom, weaves and textiles are becoming so popular in the west. This large scale show is my attempt to reach out to a wider audience here and educate them about our rich history of textiles and weaves like Ikat, kantha, telia roomal amongst others. While India is going through luxury & hi-street boom, west is looking at India and absorbing our sensibilities in every aspect. I am excited with the fabulous response I am getting before the show on my collection” says Anuradha Ramam.

A self proclaimed emissary of dying Indian weaves & textile, Anuradha Ramam is committed to the cause of craft and is actively working towards the upliftment of the diminishing craft tradition of India through textile. She supports over 350 women weavers in west Bengal and 200 weavers in Andhra Pradesh who are working for her. She works with the weavers beginning from the yarn stage, to deciding the cotton count, selecting the colour and then finalizes the design. 




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